Archives for August 2014

7 Steps to Promote Your Book on Facebook

[Guest Post by Laura Rubinstein]

STEP 1. START EARLY

Ideally, you will start your promotions a full year ahead of publication. That means if you’re not yet on Facebook and other social networks, make sure you get your accounts started. If you have been there, start engaging on a consistent basis. You will have no credibility if you show up the month before your book launches and try to start promoting it. Not only do you need to be there and be present, you need to have built meaningful relationships.

STEP 2. GET SET UP RIGHT

If you have a Facebook profile already, that’s great. Do you know how to optimize it? You may have done the obvious, like put up a nice cover photo and profile image. But have you linked your profile  to your business page? Can people easily find your website? Now is the time to do a Facebook audit and see what could help people learn more about you, find you on the web easily, and make sure you’re in compliance with Facebook terms. For example, you can only have one Facebook account. If you have more than one, that could be cause to get one of your accounts shut down. Most people don’t know that.

STEP 3. BUILD YOUR FRIENDS STRATEGICALLY

Accept friend requests from your target reading audience, and from friend influencers. Interact with these individuals online in a generous way. Give them help, promote their good work, send them appropriate good wishes (happy birthday, good luck, get well, congrats, and so on). Become someone they know, like, and trust. Deepen your relationship with them by taking it from social media to a phone call, Google Hangout, or even an in-person meeting.

STEP 4. JOIN GROUPS WHERE YOUR IDEAL READERS ARE AND BEGIN BEING A CONTRIBUTOR

Groups on Facebook are the most engaged places to find people with similar interests. When you join groups, find ways to contribute. Answer other people’s questions. Offer valuable resources you find that are not related to your own work, but would help the other group members.

STEP 5. CREATE A CONTENT STRATEGY

Planning your content ahead of time will make your social media experience flow and work like a well-oiled machine. Content should be 80 percent informational, educational, or entertainment oriented. The remaining 20 percent can contain a promotion about your book. Ideally the promotion is not too salesy. So a free chapter offer is better than a notice saying “Buy my book.”

Your content strategy should also include purchasing Facebook ads. To get visibility now on Facebook, you must pay for it. Facebook ads are an art form and I highly recommend getting a pro to help you with that.

Your content strategy should include establishing a business page for your book. As an alternative to creating a Facebook page solely for your  book, you can  focus your existing business page on the book.

Get creative with your content. Make sure it is in alignment with your intention, your book’s theme, and your reading audience. Create images, questions, polls, photos, and blogs. The more content you create, the better. Then you can schedule it out over time.

Listen to Stephanie Gunning’s Sessions Podcast with Laura Rubinstein

STEP 6. CREATE AN ENGAGEMENT STRATEGY

It is one thing to post content, but you can’t stop there. You must interact. Make sure you check your private messages, mentions, comments, shares, and respond. Also generously give Likes, write comments, and share other people’s’s content. Plan out the days you’re going to do this, and with whom you want to engage.

An engagement strategy ties includes your strategic friend-ing strategy, sharing on other people’s posts, and group participation.

STEP 7. BUILD A TRIBE WHO WILL SHARE YOUR CONTENT

A third-party endorsement of your work is far more valuable than blabbing about your own stuff. Not only does a third party lend credibility, but on social networks it offers you a huge opportunity to exponentially increase the number of people who know about your good work.  You will get some natural reciprocation of shares as you share. But if you want to have specific content shared you may want to use a network like Social Buzz Club (which I cofounded). Social Buzz Club is a platform that influencers use to share each other’s content. Members report increases of web traffic to their website up to 1000 percent or more.

lauraLaura Rubinstein, Author of SOCIAL MEDIA MYTHS BUSTED, is a certified social media marketing strategist, master leadership coach, and hypnotherapist. She helps business owners create a brand, buzz, and profitable relationships. She leads the Social Media Blast Off Course, a live social media marketing webinar series for entrepreneurs. Laura is also the co-founder of the Social Buzz Club, an online collaboration system that organically syndicates content for businesses across the major social networks.

Laura has mastered the art of relationship building and coached more than 1,000 business owners over the past 20 years in marketing strategies. Using her hypnotherapy background, Laura brings a keen awareness of habits and motivators that cause prospects to take action and yield results. Laura especially loves working with entrepreneurs who have a passion. Her repertoire of clients include:

  • American Express Cruise Planners,
  • Authors, Celebrities and Speakers like Alex Mandossian
  • Elvis Presley’s step brother, David Stanley
  • Up and coming teen sensation Cymphonique

Laura has the tools to leverage our time, the strategies that make deeper connections and the training to turn our passions into profits using social media sites like Facebook, LinkedIn, Twitter, YouTube, and blogging.

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