Trends in Book Discovery

 

How do readers find new books? What makes readers pick up a book when they haven’t heard of the author? The Penguin Random House consumer insights team polled a panel of more than 40,000 readers to find out how readers discover books and what influences their reading and buying choices. With a little help, such as the kind we specialize in at Lincoln Square Books, it’s fairly painless to create a book that is the equal of anything you might be able to read from a mainstream publisher. But then the rubber hits the road — you need to get your book into the hands of its intended audience.

Jill Greto is part of the Consumer Insights team for Penguin Random. Here’s her latest article for the Penguin Random Author’s newsletter with some interesting information for anyone pondering how to attract attention to their book in this very “noisy” world we live in.

http://authornews.penguinrandomhouse.com/trends-in-book-discovery-infographic/?cdi=%7B(pid)%7D&?ref=Email_B2C_2016-4-13

Trends in Book Discovery

BY JILL GRETO|APRIL, 2016

How do readers find new books? What makes readers pick up a book when they haven’t heard of the author? The Penguin Random House consumer insights team polled a panel of more than 40,000 readers to find out how readers discover books and what influences their reading and buying choices.